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Igniter

 

My professional practice gives my role as a teacher an important authenticity. I encourage my students to find out not only who they are as designers, but who they are as people in a larger creative community. My courses provide opportunities for students to build their portfolio and develop their process and craft. My approach to teaching is to build teams and encourage collaboration through critiques that foster innovation and independent thinking.

I am a better person and designer because of my students. I teach them my craft and they teach me how to see things through fresh eyes and show me what intrigues and inspires them, and that is invaluable.
— Amy Decker
 
 

Designer

As a key design collaborator for a number of major creative agencies in Southern California, my growing freelance practice led me to found my own company in 1996. As principal for Dig Design, my design thinking and mastery of contemporary processes won numerous clients, who credit my work as invaluable in helping them to achieve—and advance—their communications objectives. My broad mix of clients has ranged from small startups to Fortune 500 companies with internationally known brands such as Mattel, Inc., Sunkist Paramount Farms, Knowledge Adventure, Nokia, Sony, and many others.

 
 
 
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“Before you are a leader success is all about growing yourself. When you become a leader, success is all about growing others.”

–Jack Welch

Creative Leader

I am the founding President Emeritus of AIGA Wisconsin, the Professional Association of Design, and in 2014 I was named an AIGA WI Fellow, the highest honor a chapter can award a member of the design community. In 2018 I was honored by a collective of designers, advertisers and artists as among the leading women in Milwaukee's creative community.

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